Umfang:
VIII, 294 S.
,
graph. Darst.
ISBN:
9780133092080
,
0133092089
Anmerkung:
Titre de l'écran-titre (visionné le 20 aout 2013). - TRAITEMENT SOMMAIRE.
,
Introduction : let us entertain you -- Begin with the basics : the what and where of entertainment marketing -- Getting the product to market : who and how -- Marketing movies : building wannasse, haftasee, and mustsee -- The business of broadcasting : network TV, syndication, and radio -- The rising tide of technology : televison content delivery in a digital age -- Digital disruption -- Publishing : the printed word goes digital -- A handful of content : games, mobile applications, and mobile media -- The universal language : music -- Major leagues, major money : sports -- On the road : travel and tourism -- What's next : a global snapshot -- Conclusion : where do we go from here?
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
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