Umfang:
1 Online-Ressource (xii, 636 Seiten)
,
Illustrationen
ISBN:
9780190932244
Serie:
Oxford handbooks
Inhalt:
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.
Inhalt:
Cover -- The Oxford Handbook of Luxury Business -- Copyright -- Contents -- About the Editors -- Contributors -- 1. Luxury Business: Approaches and Issues -- Part I Conceptual Foundations and the Evolution of the Luxury Industry -- 2. The History of Ideas on Luxury in the Early Modern Period -- 3. Critical Theory and the Singular Instant of Luxury: On Contemporary Conceptions of Luxury Customer Experience -- 4. Luxury as an Industry -- 5. Luxury, Banking, and Finance -- 6. Luxury and the Entrepreneur: A Story of Meissen Porcelain, Harlequins, and Creative Destruction -- Part II Producing Luxury -- 7. Luxury Supply Chain Management -- 8. Luxury, Craft, Creativity, and Innovation -- 9. Licensing and the Mass Production of Luxury Goods -- 10. Systemic Luxury Strategy -- Part III Luxury Branding and Marketing -- 11. Luxury Branding -- 12. Luxury Brand Extensions and Perceived Luxury: Insights from the Australian Market -- 13. How to Manage Heritage Brands: The Case of Sleeping Beauties Revival -- 14. Consumers' Perceptions and Evaluations of Luxury and Luxury Brands -- 15. Why Luxury Brands Partner with Artists -- Part IV Distributing Luxury -- 16. Department Stores and Luxury Business -- 17. The Strategic Value of the Mono-Brand Store for European Luxury Fashion Brands -- 18. Airport Luxury Retail -- 19. Intellectual Property Rights and Country-of-Origin Labels in the Luxury Industry -- Part V Globalization and Markets -- 20. Luxury in the United States and Western Europe -- 21. Luxury Business in Japan -- 22. Luxury in China -- 23. Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India -- Part VI Issues of Morality, Inequality, and Environmental Sustainability -- 24. Economic Inequality and Luxury: A Critical Luxury Studies Approach -- 25. Consumers, Counterfeiters, and Luxury Goods -- 26. Luxury and Corruption.
Anmerkung:
Description based on publisher supplied metadata and other sources
Weitere Ausg.:
ISBN 9780190932220
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe The Oxford handbook of luxury business New York, NY, United States of America : Oxford University Press, 2022 ISBN 9780190932220
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Betriebswirtschaftslehre
;
Luxus
;
Luxusgut
;
Aufsatzsammlung
Mehr zum Autor:
Donzé, Pierre-Yves 1973-
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