Format:
Online-Ressource (351 p.)
ISBN:
9780195300956
Content:
The pharmaceutical industry is praised as a world leader in high technology innovation and the creator of products that increase both longevity and quality of life for people throughout the world. At the same time, the industry is also criticized for its marketing and pricing practices and for its apparent anticompetitive responses to generic competition. Even its research and development priorities are criticized as being too closely driven by the goal of maximizing shareholder value, rather than the health of the public. Unfortunately, many of the critics of the industry fail to understand t
Note:
Description based upon print version of record
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Cover; Contents; Introduction; The Supply of Pharmaceuticals; The Demand for Pharmaceuticals; Pharmaceutical Prices; The Multinational Pharmaceutical Industry; International Price Comparisons; Timing of Pharmaceutical Approvals; Government Intervention in the Pharmaceutical Sector; Part I. The Industry; 1 The Pharmaceutical Industry; Pharmaceutical Research and Development; The Competitive Structure of the Pharmaceutical Industry; Pharmaceutical Research and Development and Prices; The Pharmaceutical Research Process; Product Liability; Conclusions; 2 The Biotechnology Industry; Background
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Product Development in the Biotechnology IndustryThe Natural History of Biotechnology Firms; Case Studies of Alliances; Regulation; Case Studies of Biotechnology Firm Growth; Conclusions; 3 Other Firms in the Pharmaceutical Industry; Generic Drugs and Their Manufacturers; Outsourcing Firms; Conclusions; 4 Marketing Pharmaceuticals; Size of Marketing Effort; Does It Work?; Types of Promotion; Disguising Marketing as Research; Marketing in an Era of Managed Care; Pharmacy Benefit Managers; Direct-to-Consumer Advertising; Over-the-Counter Drugs; Joint Marketing; Disease Management
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Roles of the U.S. Food and Drug Administration in MarketingFalse and Misleading Claims; Part II. The Consumer; 5 The Demand for Pharmaceuticals; How Is Demand Determined?; The Changing Structure of the Pharmaceutical Market; Conclusions; Part III. The Market; 6 Pharmaceutical Prices; The Problem of Pharmaceutical Prices; Pharmaceutical Prices over Time; Measuring Drug Prices; How Are Drug Prices Determined?; Cost Structure of Pharmaceutical Firms; Is the Pharmaceutical Industry Monopolistic?; How Drug Quality Influences Price; 7 The Worldwide Market for Pharmaceuticals
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Geographic Patterns of Pharmaceutical Production and SalesPharmaceutical Research and Development: An International View; Does Government Drug Price Setting Influence R&D?; Worldwide Manufacturing and Sales; Access to Appropriate Drugs in Developing Countries; Effect of the World Trade Organization Treaty; 8 Pricing Pharmaceuticals in a World Environment; Why Do Drug Prices Vary Across Country?; Comparisons of International Drug Prices; How Do We Measure Drug Prices across Countries?; Why Drug Price Differences Persist; Policy Implications
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9 The Timing of Drug Approvals in the United States and AbroadThe Timing of Pharmaceutical Approvals and Health Policy; The Drug Approval Process in the United States; Recent Initiatives to Expedite Drug Approvals; Is There a U.S. Drug Lag?; Part IV. Intervention in the Pharmaceutical Market: Public and Private; 10 Pharmaceutical Regulation and Cost Containment by the Public Sector; Evolution of the U.S. Food and Drug Administration; Medicaid; State Cost-Containment Efforts; Medicare; 11 Regulation by the Private Sector; Cost-Containment Mechanisms; Cost Containment in Managed Care
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12 Pharmaceutical Regulation in Europe
Additional Edition:
ISBN 9780199719747
Additional Edition:
ISBN 9780195300956
Additional Edition:
Erscheint auch als Druck-Ausgabe Pharmaceutical Economics and Policy
Language:
English
Keywords:
Electronic books
URL:
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