Umfang:
1 online resource (200 pages)
Ausgabe:
1st ed.
ISBN:
9780415148290
,
9780203012154
Serie:
Routledge Research in Strategic Management Series
Inhalt:
Dealing primarily with the telecommunications industry, this book applies the strategic states model to international business strategy
Anmerkung:
Intro -- INTERNATIONAL STRATEGIES IN TELECOMMUNICATIONS Model and applications -- Copyright -- Contents -- List of Figures -- List of Tables -- Preface -- 1 Introduction -- Part I Central Consideration in the Development of International Business Strategies -- 2 The Strategic States Model And Applications -- Dimensions in the strategic states model -- Divergence, concentration, standardization and adaptation -- Optimum business strategies in four strategic states -- Strategic states and competition -- Strategic states and performance: a study of Swedish companies in Germany -- 3 Important Choices in the Development of International Business Strategies -- Penetration of a few or a variety of market segments? -- Separate products or systems of products? -- International product standardization or adaptation? -- Evaluation of strategic alternatives -- Part II Development of Interntional Business Strategies in the Telecommunications Industry -- 4 The Telecommunications Industry -- Changes in the telecommunications industry -- Actors in the telecommunications industry -- 5 Development Of International Business Strategies: The Ericsson Case -- Strategic development of the Ericsson group and the corporate strategy in the mid-1990s -- Ericsson's divergence on the international public telecommunications market -- Ericsson's divergence on the international mobile telephony market -- Ericsson's concentration and adaptation on the international office automation market -- 6 A Discussion of Ericsson's Development of International Business Strategies -- Ericsson's choices in relation to the strategic states model -- Manifestations of customer and geographic divergence -- References -- Index
Weitere Ausg.:
Print version Pehrsson, Anders International Strategies in Telecommunications Oxford : Taylor & Francis Group,c1996 ISBN 9780415148290
Sprache:
Englisch
Schlagwort(e):
Electronic books
URL:
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