Format:
1 Online-Ressource
ISBN:
9780203102985
Series Statement:
Routledge Research in Public Relations 1
Content:
1. Isocrates and modern public relations : an overview -- 2. Sophrosyne and Dikaiosyne : Isocrates' concentric ethics -- 3. Peitho : an Isocratean model of persuasion -- 4. Homonoia : Isocratean rhetoric and public relations' social harmony frameworks -- 5. Koinos Bios : Isocratean rhetoric and the reflective paradigm -- 6. Logos and Dunamis : Isocrates and postmodern public relate -- 7. Syggrammata : Isocratean planning and new media -- 8. Paideia : Isocrates' rhetorical education -- 9. Antilogia : speaking against Isocrates -- 10. Mimesis : rediscovering Isocrates.
Note:
Includes bibliography and index
Additional Edition:
ISBN 9780415626005
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415626002
Language:
English
DOI:
10.4324/9780203102985
URL:
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