Format:
1 online resource (257 pages)
Edition:
1st ed.
ISBN:
9780415690744
,
9780203124536
Content:
The importance of creating a favourable impression is vitally important for businesses, if they are to achieve strategic goals. Using cases from companies such as Google, Unilever and Barclays, Van Riel provides practical insights on how to implement communication techniques which will build a corporate strategy and an image of trust for an organization. This book will also help communication individuals to identify and understand external forces which can have an impact on company operations, making it useful reading for students of public relations and reputation management
Note:
Cover -- The alignment factor -- Copyright -- Contents -- Illustrations -- Foreword -- Preface -- 1. Aligning stakeholders through corporate communication -- Part I: Building internal alignment -- 2. Gathering intelligence inside the organization -- 3. Developing a road map for internal alignment -- 4. Creating internal alignment with effective internal communication -- Part II. Building external alignment -- 5. Gathering intelligence aimed at creating external alignment -- 6. A road map aimed at creating external alignment -- 7. Benefiting from corporate communication support in creating external alignment -- Part III: Key performance indicators in establishing alignment with corporate communication -- 8. Measuring the success of alignment efforts -- Part IV: Epilogue -- 9. Alignment: building and maintaining total stakeholder support -- Bibliography -- Index
Additional Edition:
Print version Van Riel, Cees B. M. The Alignment Factor Oxford : Taylor & Francis Group,c2012 ISBN 9780415690744
Language:
English
Keywords:
Electronic books
URL:
FULL
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