Umfang:
1 online resource (483 pages)
Ausgabe:
1st ed.
ISBN:
9781848729469
,
9780203127575
Anmerkung:
Cover -- Gender, Culture, and Consumer Behavior -- Copyright -- Contents -- Preface -- Acknowledgments -- About the Editors -- About the Contributors -- Section I: Feminist Theory and Discourses -- Chapter 1. Construction of Consumer Vulnerability by Gender and Ethics of Empowerment -- Introduction -- Constructing Gender and Power -- Constructing the Vulnerable Woman -- Dialogic Ethics of Consumer Vulnerability -- Conclusion: An Ethics of Empowerment -- References -- Chapter 2. "The Creation of Inspired Lives": Female Fan Engagement With the Twilight Saga -- Introduction -- Field Site -- Data and Methodology -- Findings -- Conclusion -- Note -- References -- Section II: Media, Advertising, and Gender -- Chapter 3. The Carnal Feminine: Consuming Representations of Womanhood in a Contemporary edia Text -- Introduction -- The Carnal Feminine -- Feminism and the Carnal Feminine -- Sex and the City as a Woman's Genre -- Analysis -- Discussion -- References -- Chapter 4. Climbing the Ladder or Chasing a Dream? Men's Responses to Idealized Portrayals of Masculinity in Advertising -- Introduction -- Literature Review -- Method -- Findings -- Implications -- Appendix A: Biographical Information of Informants -- References -- Chapter 5. Is the Selectivity Hypothesis Still Relevant? A Review of Gendered Persuasion and Processing of Advertising Messages -- Introduction -- Sex and Gender: Are They the Same? -- The Selectivity Hypothesis Model -- Limitations and Future Research -- References -- Chapter 6. Gender and Media Literacy: Women and Men Try On Responses to Objectification in Fashion Advertising -- Introduction -- Review of the Literature -- Method -- Findings and Discussion -- Conclusions -- References -- Section III: Gender, Culture, and the Market -- Chapter 7. Viewing Gender as a Value-Creative Resource -- Introduction -- Background
,
Employing Gender Capital in Value Cocreation Practices -- Discussion -- Summary -- References -- Chapter 8. Lived Consumer Bodies: Narcissism, Bodily Discourse, and Women's Pursuit of the Body Beautiful -- Introduction -- Narcissism and Self -- Academic Perspectives on the Body -- Gym Bodies-The Study -- Findings -- Discussion -- Concluding Comments -- References -- Chapter 9. scalated Expectations and Expanded Gender Roles: Women's Gift-Giving Rituals for and Resistance to Valentine's Day Events -- Introduction -- Contextual and Conceptual Foundations -- Methods -- Findings -- Contributions.to.Theory -- Discussion -- Note -- References -- Section IV: Masculine Discourses -- Chapter 10. Masculinity and Fashion -- Introduction -- Literature Review: A Brief Introduction to Men's Fashion -- Empirical Case: Speaking of Socks -- Method -- Discussion -- Notes -- References -- Chapter 11. The.Rise of (Soushokukei Danshi) Masculinity and Consumption in Contemporary Japan -- Introduction -- Soushokukei Danshi Consumption Practices -- Scholarly Importance of Soushokukei Danshi -- Methodology -- Findings -- Discussion -- Conclusion and Limitations -- References -- Chapter 12. Masculinity, Intimacy, and Consumption -- Introduction -- Gender and the Male-Female Couple -- Intimacy -- Contemporary Masculinities and Intimacy -- Masculinities and Consumption -- Method -- Findings and Discussion -- Conclusion -- References -- Chapter 13. A Grounded Theory of Transition to Involved Parenting: The Role of Household Production and Consumption in the Lives of Single Fathers -- Introduction -- Changing Family Gender Norms -- The Single-Father Phenomenon -- Method -- Findings -- Reprioritization Strategies -- Discussion -- References -- Section V: New Directions -- Chapter 14. (Re)Igniting Sustainable Consumption and Production Research Through Feminist Connections
,
Introduction: Pathways to Research -- Sustainability Research in Marketing and Consumer Research: Lack of Impact or "Benign Neglect"? -- The Marketing Paradigm's Legacy of Unsustainable Sustainability Research -- Integrating Four Branches of Environmental Feminist Theory Into Marketing and Consumer Research on Sustainability -- Conclusion -- References -- Chapter 15. Beyond Gender: Intersectionality, Culture, and Consumer Behavior -- Introduction -- An Overview of the Intersectionality Literature -- Intersectionality in Consumer Culture Theory -- Intersectionality and Consumption: Avenues for Future Research -- Conclusion -- References -- Chapter 16. Gender Research as the Ingénue of Marketing and Consumer Behavior -- Introduction -- The Ingénue Finds Her Voice -- Final Reflections -- Acknowledgments -- Notes -- References -- Glossary -- Name Index -- Subject Index
Weitere Ausg.:
Print version Otnes, Cele C. Gender, Culture, and Consumer Behavior Oxford : Taylor & Francis Group,c2012 ISBN 9781848729469
Sprache:
Englisch
Schlagwort(e):
Electronic books
URL:
FULL
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