UID:
almahu_9949383642902882
Format:
1 online resource (vi, 327 pages)
Edition:
Second edition.
ISBN:
1351174622
,
9781351174602
,
1351174606
,
9781351174626
,
9781351174619
,
1351174614
,
9781351174596
,
1351174592
,
9780203130865
,
0203130863
Content:
"This comprehensively revised and updated second edition of Fashion Journalism examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide. Digital and social media have transformed how journalism is funded, how it is produced, and how we consume it. They have also led to greater competition for our attention in the sphere of fashion, already fiercely contested. Fashion Journalism gives first-hand guidance on how to report on fashion effectively and responsibly, wherever and however you work. It covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. Unusually, the book takes in all types of fashion content - from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists' claim to special status compared to other content producers. Including interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East, this text offers everything a student or trainee needs to know to excel in fashion journalism"--
Additional Edition:
Print version: Bradford, Julie. Fashion journalism. London : New York, NY : Routledge, 2020 ISBN 9780815386834
Language:
English
Keywords:
Electronic books.
;
Electronic books.
DOI:
10.4324/9781351174626
URL:
https://www.taylorfrancis.com/books/9781351174626
Bookmarklink
