UID:
almafu_9959226798902883
Format:
1 online resource (vi, 154 p.) :
,
ill. (some col.)
Edition:
1st ed.
ISBN:
1-138-46076-1
,
1-135-80915-1
,
9786610050215
,
1-280-05021-7
,
0-203-22309-8
Content:
As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
Note:
Bibliographic Level Mode of Issuance: Monograph
,
1. The power of the image -- 2. Presentation as narrative -- 3. Layout design issues -- 4. Architectural selling techniques -- 5. Personalised promotional tools.
,
English
Additional Edition:
ISBN 0-419-23260-5
Additional Edition:
ISBN 0-203-29820-9
Language:
English
DOI:
10.4324/9780203223093
Bookmarklink
