Format:
1 online resource (497 pages)
Edition:
1st ed.
ISBN:
9780415778978
,
9780203830369
Content:
This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce
Note:
Intro -- E-Commerce Economics Second edition -- Copyright -- Contents -- List of illustrations -- Preface to the second edition -- UNIT I ELECTRONIC COMMERCE-MARKETS AND PRICES -- 1 FOUNDATIONS OF ELECTRONIC COMMERCE -- Fundamental issues -- Objectives of this book and how they relate to you -- What is electronic commerce? -- How it works-the evolving infrastructure of e-commerce -- Who is online, and where are they? -- Just how important is electronic commerce? -- Chapter summary -- Questions and problems -- Online application -- Selected references and further reading -- 2 APPLYING BASIC ECONOMIC PRINCIPLES TO ELECTRONIC COMMERCE -- Fundamental issues -- Production and costs for an Internet seller -- The electronic marketplace: a competitive paradise? -- In search of scale and scope economies on the net -- Playing monopoly, or trying-first movers as dominant firms -- Chapter summary -- Questions and problems -- Online application -- Selected references and further reading -- 3 IMPERFECT COMPETITION, VIRTUAL PRODUCTS, AND NETWORK INDUSTRIES -- Fundamental issues -- E-commerce with imperfect competition-oligopoly and monopolistic competition on the Web -- The Economics of Virtual Products -- Network externalities -- Network industries and electronic commerce -- Chapter summary -- Questions and problems -- Questions and problems -- Online application -- Selected references and further reading -- 4 BUSINESS STRATEGIES AND CONDUCT IN THE ELECTRONIC MARKETPLACE -- Fundamental issues -- Price discrimination-some basics -- Other methods of price discrimination -- Strategic pricing in e-commerce -- Vertical integration and vertical restraints on and off the Web -- Chapter summary -- Questions and problems -- Online application -- Selected references and further reading -- UNIT II INFORMATION, ADVERTISING, AND INNOVATION IN THE ELECTRONIC MARKETPLACE
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5 SEARCHING FOR INFORMATION IN ELECTRONIC MARKETS -- Fundamental issues -- Imperfect information about product quality -- Quality signaling and product information -- Consumer decision-making with incomplete information about quality and prices -- Price comparisons and market efficiency -- Chapter summary -- Questions and problems -- Online application -- Selected references and further reading -- 6 E-COMMERCE INTERMEDIARIES AND TWO-SIDED MARKETS -- Fundamental issues -- E-commerce intermediaries -- Two-sided markets -- Platforms and two-sided pricing structures -- Network externalities and two-sided pricing strategies -- Competing platforms and multihoming -- Chapter summary -- Questions and problems -- Online application -- Selected references and further reading -- 7 INTERNET ADVERTISING -- Fundamental issues -- E-commerce as a marketing revolution -- Marketing search, experience, and credence goods on the Web -- Can Internet sellers do too much advertising? -- Some legal limits-but do they have intended effects? -- Chapter summary -- Questions and problems -- Online application -- Selected references and further reading -- 8 INNOVATION, INTELLECTUAL PROPERTY RIGHTS, AND THE INTERNET -- Fundamental issues -- Invention and innovation -- Firm size, market structure, and innovation -- Intellectual property, patents, and e-commerce processes -- Copyrights, trademarks, and digital products -- Chapter summary -- Questions and problems -- Online application -- Selected references and further reading -- UNIT III POLICY IMPLICATIONS OF ELECTRONIC COMMERCE -- 9 PUBLIC POLICY ISSUES IN ELECTRONIC MARKETS -- Fundamental issues -- The economics of consumer protection in electronic commerce -- Privacy and electronic commerce -- Market power and antitrust policy in the electronic marketplace -- Current issues in e-commerce antitrust enforcement
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Online application -- Selected references and further reading -- 14 DIGITAL MONEY AND AGGREGATE ECONOMIC ACTIVITY -- Fundamental issues -- Digital money -- Monetary policy with bank-issued digital money -- Electronic commerce, economic activity, and inflation -- Chapter summary -- Questions and problems -- Online application -- Selected references and further reading -- Glossary -- Index
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Protecting e-commerce security-Web crime and cybercops -- Chapter summary -- Questions and problems -- Online application -- Selected references and further reading -- 10 INTERNET REGULATION AND NET NEUTRALITY -- Fundamental issues -- The digital revolution meets social and economic regulation -- Theories of industry regulation -- Digital technology confronts telecommunications regulation -- Regulating the Internet: Net neutrality -- Who would net neutrality protect? -- Chapter summary -- Questions and problems -- Online application -- Selected references and further reading -- 11 THE PUBLIC SECTOR AND THE ELECTRONIC MARKETPLACE -- Fundamental issues -- The great tax debate -- Can governments get by without taxing e-commerce? -- Who bears an e-commerce tax burden? -- Can e-commerce get by if it is taxed? -- Electronic commerce: a public good? -- Online communities, free riding, and congestion -- Chapter summary -- Questions and problems -- Online application -- Selected references and further reading -- UNIT IV INTERNET TRADE, ELECTRONIC MONEY AND BANKING, AND THE ECONOMY -- 12 ELECTRONIC COMMERCE AND THE WORLD TRADING SYSTEM -- Fundamental issues -- Absolute advantage and international trade -- Comparative advantage, international trade, and electronic commerce -- Intra-industry trade and the globalization of electronic commerce -- Regulating international trade in the electronic marketplace -- Chapter summary -- Questions and problems -- Online application -- Selected references and further reading -- 13 THE ECONOMICS OF ONLINE BANKI NG AND FINANCE -- Fundamental issues -- Automated securities trading -- Web trading of foreign exchange and derivative securities -- Financial regulation and Internet trading -- Online banking -- Can Internet banks go it alone? -- Regulating online banking -- Chapter summary -- Questions and problems
Additional Edition:
Print version VanHoose, David ECommerce Economics Oxford : Taylor & Francis Group,c2011 ISBN 9780415778978
Language:
English
Keywords:
Electronic books
URL:
FULL
((OIS Credentials Required))
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