Kooperativer Bibliotheksverbund

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Format: 1 online resource (xiv, 281 pages) : , illustrations

ISBN: 9780226016962 (ebook) :

Content: Not merely institutions of learning, schools have increasingly become a sign of a neighbourhood's vitality, and city planners have ever more explicitly promoted 'good schools' as a means of attracting more affluent families to urban areas, a dynamic process that the author critically examines in this book. Focusing on Philadelphia's Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. By asking what happens when affluent parents become 'valued customers', the book uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.

Additional Edition: Print version ISBN 9780226016658

Language: English

URL: Chicago scholarship online

UID:

Format: 1 online resource (298 p.)

ISBN: 1-299-38452-8 , 0-226-01696-X

Content: Discuss real estate with any young family and the subject of schools is certain to come up-in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted "good schools" as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia's Center City Schools Initiative, she shows how education policy makes overt attempts to prevent, or at least slow, middle-class flight to the suburbs. Navigating complex ethical terrain, she balances the successes of such policies in strengthening urban schools and communities against the inherent social injustices they propagate-the further marginalization and disempowerment of lowerclass families. By asking what happens when affluent parents become "valued customers," Marketing Schools, Marketing Cities uncovers a problematic relationship between public institutions and private markets, where the former are used to leverage the latter to effect urban transformations.

Note: Description based upon print version of record. , Frontmatter -- , Contents -- , Illustrations -- , Acknowledgments -- , Abbreviations and Terms -- , Chapter One. A Strategic Opportunity -- , Chapter Two. From "Philthadelphia" to the "Next Great City": Revitalization in a Postindustrial City -- , Chapter Three. Institutions of Last Resort: Crisis, Markets, and Stratification in Philadelphia's Schools -- , Chapter Four. Revitalizing Schools: The Center City Schools Initiative -- , Chapter Five. "This Is Not an Inner-City School!": Marketing Grant Elementary -- , Chapter Six. "This School Can Be Way Better!": Transforming Grant Elementary -- , Chapter Seven. The "Segregated Schools Initiative"?: Lasting Consequences of a Short-Lived Project -- , Chapter Eight. Citizens, Customers, and City Schools -- , Appendix A. Research Methodology -- , Appendix B. Parents' Activities at Grant Elementary -- , Appendix C. List of Formal Interviews by Category or Title -- , Notes -- , References -- , Index , English

Language: English

Subjects: Education

DOI: 10.7208/9780226016962