Umfang:
1 Online-Ressource (523 Seiten)
ISBN:
9780226029764
Anmerkung:
Description based on publisher supplied metadata and other sources
,
Intro -- Contents -- Preface -- Chapter 1. Overview -- Part I. Reputation and Public Opinion -- Chapter 2. Principles of Public Opinion -- Part II. Perception, Attitudes, and Behavior -- Chapter 3. Evaluations, Attitudes, and the Role of Values -- Chapter 4. Affective Primacy and Dual-Process Theories of Cognition -- Chapter 5. Beliefs: Risk, Trust, and Apologies -- Chapter 6. Open Questions and Future Directions -- Part III. Salience and Attention -- Chapter 7. Framing -- Chapter 8. Models of the Media: Bias and Influence -- Chapter 9. Social Media-Social Networks -- Chapter 10. Media Influence: An Assessment -- Part IV. Stakeholders and Strategies: Firms, Activists, and Corporate Campaigns -- Chapter 11. The Rise of Strategic Activism -- Chapter 12. The Boycott Game -- Chapter 13. The Logic of Campaigns -- Chapter 14. The Strategic Interaction between Activists and Firms -- Part V. Beyond Surveys: Measurement and Metrics -- Chapter 15. Surveys and Their Limitations -- Chapter 16. Measuring Opinion -- Chapter 17. Agendas, Topics, and Issues -- Chapter 18. Frames -- Chapter 19. Text-Analytic Methods: Promise and Pitfalls -- Part VI. Conclusion: Toward a Reputation Management Capability -- Chapter 20. The Right Mindset: Corporate Reputation as Public Opinion -- Chapter 21. Developing a Reputation Management System -- Acknowledgments -- Notes -- Bibliography -- Index
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Diermeier, Daniel Reputation Analytics Chicago : University of Chicago Press,c2023 ISBN 9780226029627
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Unternehmen
;
Öffentliche Meinung
;
Imagepflege
;
Öffentlichkeitsarbeit
;
Management
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