Format:
XXVII, 231 S.
,
graph. Darst.
,
23 cm
ISBN:
0230391249
,
9780230391246
Content:
"Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'."--Publisher's website
Note:
PART I: The internet age. Society in the Internet Age ; Forms of Aggregation on the Web: Social Networks and Communities ; New Models of Social Intelligence ; The Internet Organizational Realm. -- PART II: Trust and engagement. Digital Society and Trust Value for Engagement ; Value Creation on the Web: a Vision. -- PART III: How to generate engagement via building trust. The Value for Engagement Model ; Value for Engagement Mapping: a Case Study.
Language:
English
Subjects:
Economics
Keywords:
Öffentlichkeitsarbeit
;
Online-Marketing
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