UID:
almafu_9958351819902883
Umfang:
1 online resource :
,
80 halftones
ISBN:
9780231500562
Inhalt:
The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.
Anmerkung:
Frontmatter --
,
Contents --
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Acknowledgments --
,
Introduction --
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1. Over the Top: Americans in the Lap of Luxury --
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2. The Social Construction of Luxury: A Taxonomy of Taste --
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3. Let’s Go Shopping: The Streets of Material Dreams --
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4. Where Opuluxe Is Made and Who Makes It: LVMH and Condé Nast --
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5. How Luxury Becomes Necessity: The Work of Advertising --
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6. From Shirts to Tulips: A Musing on Luxury --
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7. Viva Las Vegas!: A Strip of Luxury --
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8. Still Learning from Las Vegas: How Luxury Is Turning Religious --
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Conclusion: A (Mild) Defense of Luxury --
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Selected Bibliography --
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Index
Sprache:
Englisch
URL:
https://doi.org/10.7312/twit12496
URL:
https://doi.org/10.7312/twit12496
URL:
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