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  • 1
    Online-Ressource
    Online-Ressource
    New Haven : Yale University Press
    UID:
    gbv_1003690114
    Umfang: 1 Online-Ressource (xi, 234 pages)
    Ausgabe: Online-Ausg.
    ISBN: 0300165013 , 0300188013 , 0300166524 , 1283409046 , 9780300165012 , 9780300188011 , 9780300166521 , 9781283409049
    Inhalt: "The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"--
    Inhalt: The power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor
    Anmerkung: Includes bibliographical references (pages 201-219) and index , English
    Weitere Ausg.: ISBN 9780300165012
    Weitere Ausg.: ISBN 0300165013
    Weitere Ausg.: ISBN 9780300188011
    Weitere Ausg.: ISBN 0300188013
    Weitere Ausg.: Erscheint auch als Druck-Ausgabe Turow, Joseph Daily you New Haven : Yale University Press, ©2011
    Sprache: Englisch
    URL: Volltext  (lizenzpflichtig)
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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  • 2
    Online-Ressource
    Online-Ressource
    New Haven :Yale University Press,
    UID:
    almahu_9948325047802882
    Umfang: xi, 234 p.
    Ausgabe: Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
    Sprache: Englisch
    Schlagwort(e): Electronic books.
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
    BibTip Andere fanden auch interessant ...
  • 3
    Buch
    Buch
    New Haven [u.a.] :Yale Univ. Press,
    UID:
    almahu_BV039946737
    Umfang: XI, 234 S.
    ISBN: 978-0-300-16501-2 , 978-0-300-18801-1
    Anmerkung: "The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"-- Provided by publisher.. - Includes bibliographical references and index
    Sprache: Englisch
    Fachgebiete: Wirtschaftswissenschaften
    RVK:
    RVK:
    Schlagwort(e): Werbung ; Verbraucherverhalten ; Soziale Identität
    Bibliothek Standort Signatur Band/Heft/Jahr Verfügbarkeit
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