UID:
almafu_9959230313202883
Format:
1 online resource (299 p.)
Edition:
1st ed.
ISBN:
979-84-00-62584-8
,
1-280-34888-7
,
9786610348886
,
0-313-01188-5
Series Statement:
Advances in communication and culture
Note:
Description based upon print version of record.
,
Contents; Acknowledgments; Introduction: The Significance of Chinese Communication Theory and Research in a Glocalizing World; I State of the Field; 1 Communication Studies in China: State of the Art; 2 Intercultural/ Interpersonal Communication Research in China: A Preliminary Review; 3 Chinese Communication Theory and Practice: A Tier- Based Perspective; II Metatheoretical Critique; 4 A Critical Examination of the Eurocentric Representation of Chinese Communication; 5 Masculinity Index and Communication Style: An East Asian Perspective; III Theory and Research in Context
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6 Comparative Studies of Chinese and Western Rhetorics: Reflections and Challenges7 "The Assimilation of Western Learning": An Overlooked Area of Intercultural Communication; 8 Research on Chinese Communication Campaigns: A Historical Review; 9 Balancing Ideals and Interests: Toward a Chinese Perspective of Development Communication; 10 Chinese Health Communication in the Old and New Millennia; 11 What We Still Need to Know about Chinese Negotiation; 12 Advertising with Chinese Characteristics: The Development of Advertising in China, 1979- 1999; IV Challenges of Glocalization
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13 The Interface Between Culture and Technology in Chinese Communication14 Computer- Mediated Communication: Internet Development and New Challenges in China; 15 The Essential Role of Chinese as the World's Leading Logographic Writing System in Global Communication; 16 Problems and Prospects of Chinese Communication Study; Index; About the Editors and Contributors
,
English
Additional Edition:
ISBN 1-56750-655-0
Language:
English
DOI:
10.5040/9798400625848
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