UID:
almafu_9959236340702883
Format:
1 online resource (xxi, 258 pages) :
,
illustrations
Edition:
1st ed.
ISBN:
979-84-00-66810-4
,
1-280-42287-4
,
9786610422876
,
0-313-01238-5
Series Statement:
Praeger series in political communication
Note:
Description based upon print version of record.
,
Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends; 8 The Marketing of Political Marketing; Bibliography; Index; About the Editors and Contributors
,
English
Additional Edition:
ISBN 0-275-97595-9
Language:
English
DOI:
10.5040/9798400668104
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