Format:
Online-Ressource (224 p)
ISBN:
9780313347559
Content:
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new
Note:
Description based upon print version of record
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Cover; Contents; Foreword; Acknowledgments; Timeline: A History of the Media and Politics; Introduction; 1. Media Literacy: Understanding the Meaning behind the Messages; 2. Propaganda and Spin: The Power of the Image over the Word; 3. The Media Experts; 4. Analyzing Photographs; 5. And Then There Was Radio; 6. Why Television?; 7. Popular Appeals and Techniques of Persuasion in Political Advertising; 8. Analyzing Campaign Events; 9. The Role of New Media and New Technology Tools; 10. Trying to Fix the Money Problem in Elections; Glossary; A; B; C; D; E; F; H; I; M; N; P; R; S; T; U; V; W; Y
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ResourcesIndex; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; X; Y
Additional Edition:
ISBN 9780313347566
Additional Edition:
ISBN 9780313347559
Additional Edition:
Erscheint auch als Druck-Ausgabe Political Campaigns and Political Advertising: A Media Literacy Guide
Language:
English
Keywords:
Electronic books
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