UID:
almafu_9961373533202883
Format:
1 online resource (228 p.)
ISBN:
979-84-00-62110-9
,
1-283-15052-2
,
9786613150523
,
0-313-39405-9
Series Statement:
Praeger series in political communication
Content:
American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.
Note:
Description based upon print version of record.
,
Introduction : in the beginning -- Promises, promises -- It's all brand "new" -- The candidate as chameleon -- Speak softly and carry a multi-media strategy -- Show me the money -- The dog catches the ambulance : governing -- 2012 crystal ball political marketing -- Epilogue : looking back-looking forward.
,
English
Additional Edition:
ISBN 979-82-16-05577-8
Additional Edition:
ISBN 0-313-39404-0
Language:
English
DOI:
10.5040/9798400621109
Bookmarklink
