UID:
edoccha_9961055519602883
Umfang:
1 online resource (xvii, 382 pages) :
,
illustrations (chiefly colour), charts
ISBN:
9780323856164
,
0323856160
Inhalt:
"Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Key Features: Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors. Covers each aspect of “Seed to Patient” pathway."--Provided by publisher.
Anmerkung:
Nutrition Science --
,
Nutrition Marketing --
,
Social Marketing & Responsibility --
,
Consumer Perception & Insight --
,
Public Health Policy & Regulation --
,
Holistic Health.
Weitere Ausg.:
Print version: Nutrition science, marketing nutrition, health claims, and public policy London, United Kingdom ; San Diego, CA : Academic Press is an imprint of Elsevier ,[2023] ISBN 9780323856157
Sprache:
Englisch
DOI:
10.1016/C2020-0-02646-0
Bookmarklink
