UID:
almahu_9949386170302882
Umfang:
1 online resource (122 pages).
ISBN:
9780429032257
,
0429032250
,
9780429628597
,
0429628595
,
9780429625312
,
0429625316
,
0429626959
,
9780429626951
Serie:
Routledge critical advertising studies
Inhalt:
"Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative, reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies"--
Anmerkung:
"Routledge Focus" -- taken from front cover.
,
The rise of programmatic (and problematic) advertising -- Budweiser : reimagining America's beer -- Gillette : the best a man can be -- Vogue : finally fashioning diversity -- Patagonia : 'Don't buy this jacket'.
Weitere Ausg.:
Print version: Khamis, Susie. Branding diversity. Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2020 ISBN 9780367145446
Sprache:
Englisch
Schlagwort(e):
Electronic books.
;
Electronic books.
;
Case studies.
URL:
https://www.taylorfrancis.com/books/9780429032257
Bookmarklink
