UID:
almahu_9949385957302882
Format:
1 online resource (149 pages)
ISBN:
9781000732535
,
1000732533
,
9780429321429
,
0429321422
,
9781000732672
,
1000732673
,
9781000732818
,
1000732819
Series Statement:
Routledge Research in Sport, Culture and Society
Content:
Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of mediatization' and examines how media - historically and currently - are significant drivers for social and cultural change in sport. Utilizing different analytical approaches, case studies illustrate how so-called legacy media have historically been involved in the establishment of the institution of sport and have persistently been heavily involved in structural changes in the same domain. However, digital media currently add significantly to the development of a more complex picture of globalized interdependencies and still growing media presence in all aspects of the everyday lives of both sporting organizations, athletes and audiences/fans. The book seeks to eschew media centrism, acknowledging that changes are not only 'driven' by media but also related to other macro-social forces of change, such as globalization, commercialization, and individualization. Offering a new analytical framework, Sport and Mediatization enables students and scholars in the transdisciplinary field of media and sports studies to analyze and understand the influence of media in a much more complex environment.
Note:
Introduction -- Mediatization as an analytical perspective -- Tour de France: The mediatization of a mega-event -- The centrality of television -- Sports organizations in the digital age -- Mobile and social media in recreational sports -- E-sport-media becoming sport?
Additional Edition:
Print version: Frandsen, Kirsten. Sport and Mediatization. Milton : Routledge, ©2019 ISBN 9780367337117
Language:
English
Subjects:
General works
Keywords:
Electronic books.
;
Electronic books.
URL:
https://www.taylorfrancis.com/books/9780429321429
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