Kooperativer Bibliotheksverbund

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Umfang: xxx, 335 Seiten : , Illustrationen, Diagramme.

Ausgabe: Third edition

ISBN: 978-0-367-37013-8 , 978-1-138-04314-5

Weitere Ausg.: Erscheint auch als Online-Ausgabe ISBN 978-1-315-17329-0

Sprache: Englisch

Fachgebiete: Wirtschaftswissenschaften , Allgemeines

Schlagwort(e): Öffentlichkeitsarbeit ; Kulturkontakt ; Globalisierung ; Öffentlichkeitsarbeit ; Internationale Kommunikation ; Globalisierung ; Öffentlichkeitsarbeit ; Internationaler Vergleich ; Internationale Kommunikation ; Aufsatzsammlung ; Handbuch

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031706804&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

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Umfang: 1 online resource

Ausgabe: Third edition.

ISBN: 9781315173290 , 1315173298 , 1351700405 , 9781351700405 , 9780203889374 , 0203889371 , 9781351700412 , 1351700413 , 9781351700399 , 1351700391

Inhalt: "In its third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays on the intersection of public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. An essential resource for students and researchers of public relations, strategic communication, and international communication"--

Anmerkung: Conceptual foundations of global public relations. Comparative political systems and public relations: an overview / Laura D. Young and James A. McCann -- The intersection of political and economic systems in global public relations practice / Sandra Duhe, Jolene Fisher, and Krishnamurthy Sriramesh -- Culture: the "silent" language is also the" neglected" language / Krishnamurthy Sriramesh -- The media, international, transnational and global public relations / Dejan Vercic and Krishnamurthy Sriramesh -- The nexus between activism and public relations / Ganga s. Dhanesh and Krishnamurthy Sriramesh -- Current key global players. Leading an ethical industry: local and global professional public relations associations / Margalit Toledano and David McKie -- The development and challenges of global public relations agencies / Donald K. Wright -- State capture and the demise of Bell Pottinger: misusing public relations to shape future Kakistocracies / Ronel Rensburg -- Exploring the complexity of global strategic communication practice in government: the case of the Canadian Federal Government / Fraser Likely -- Global public sector and political communication / Vilma Luoma-aho, Maria-Jose Canel, and Karen Sanders -- The European Union and its public relations: context, actions, and challenges of a supranational polity / Chiara Valentini -- NATO and its communication in the 21st century / Barbora Maronkova -- A new public relations for corporations in the world of hyper-globalization / Takashi Inoue -- Powerful families, powerful influences: family-owned enterprises and public relations in Asia / Ganga S. Dhanesh and Flora Hung-Baesecke -- The global public relations strategies of the "hacktivist" group anonymous / Kara Alaimo -- Terrorism and global public relations / Jesper Falkheimer -- The global public relations of failed states / Greg Simons , Current issues relevant to global public relations. Internal communication with a global perspective / Ana Tkalac Vercic -- Global interdependence and risks: management and communication / Robert L. Heath -- Global crisis communication / W. Timothy Coombs and An-Sofie Claeys -- The management and practice of public affairs in a global context / Craig S. Fleisher -- Linking public relations and public diplomacy: creating a new cadre of public and corporate diplomats / roger Hayes -- Public relations and the concept of 'nations within nations': the case of bullfighting in multicultural Spain / Jordi Xifra and Krishnamurthy Sriramesh -- Climate change imperatives for global public relations: Who pays and who cares? / Judy Motion -- Character assassination and reputation management in the context of mediated complexity / Sergei A. Samoilenko -- Crowdfunding: from global financial crisis to global financial communication / Mai Anh Doan and David McKie -- Public relations, political communication and agenda setting: the rise of the micro-propaganda machine / Thomas Stoeckle and Jonathan Albright -- The role of pubic relations in the global battle for hearts and minds: from (Liberal) "democracy promotion: to the promotion of "illiberal democracy" / Ryszard Lawniczak.

Weitere Ausg.: Print version: The global public relations handbook New York, NY : Routledge, 2020. ISBN 9780367370138

Sprache: Englisch

Schlagwort(e): Electronic books. ; Electronic books. ; Handbooks and manuals.

DOI: 10.4324/9780203889374

URL: https://www.taylorfrancis.com/books/9781315173290

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Umfang: 1 online resource

Ausgabe: Third edition.

ISBN: 9781315173290 , 1315173298 , 1351700405 , 9781351700405 , 9780203889374 , 0203889371 , 9781351700412 , 1351700413 , 9781351700399 , 1351700391

Weitere Ausg.: ISBN 9780367370138

Weitere Ausg.: ISBN 9781138043145

Weitere Ausg.: Erscheint auch als Druck-Ausgabe ISBN 9780367370138

Weitere Ausg.: Erscheint auch als Druck-Ausgabe The global public relations handbook New York [u.a.] : Routledge, 2009 ISBN 0415995140

Weitere Ausg.: ISBN 0415995132

Weitere Ausg.: ISBN 9780415995146

Weitere Ausg.: ISBN 9780415995139

Sprache: Englisch

Fachgebiete: Wirtschaftswissenschaften , Allgemeines , Soziologie

Schlagwort(e): Öffentlichkeitsarbeit ; Kulturkontakt ; Globalisierung ; Öffentlichkeitsarbeit ; Internationale Kommunikation ; Globalisierung ; Aufsatzsammlung

DOI: 10.4324/9780203889374

URL: lizenzpflichtig

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Umfang: 1 online resource (367 pages)

Ausgabe: 3rd ed.

ISBN: 9780367370138 , 9781351700412

Inhalt: This edition of The Global Public Relations Handbook offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners

Anmerkung: Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Foreword -- Preface -- Acknowledgments -- Introduction -- Contributor Biographies -- I: Conceptual Foundations of Global Public Relations -- 1. Comparative Political Systems and Public Relations: An Overview -- Introduction -- Democracies Versus Authoritarian Regimes -- Comparing Variations among Democracies -- Comparing Other Political Systems -- Conclusion -- Note -- References -- 2. The Intersection of Political and Economic Systems in Global Public Relations Practice -- Politics and Public Relations -- Economics and Public Relations -- Is Rational Choice Still Rational? -- The Level of Economic Development and Public Relations -- Concluding Thoughts -- References -- 3. Culture: The "Silent" Language is also the "Neglected" Language -- Culture as an Antecedent for Public Relations -- The Impact of Public Relations on Culture -- Public Relations as a Culture -- Conclusion -- References -- 4. The Media, International, Transnational and Global Public Relations -- From Media to Mediatization -- International, Transnational and Global Media Relations -- Public Relations and the Media in the 21st Century -- Media Control -- Media Diffusion -- Media Access -- Conclusion -- Note -- References -- 5. The Nexus between Activism and Public Relations -- Environmental Variables and Activism -- Literature on Activism and Public Relations from 2009-2019 -- Future Research and Conclusion -- References -- II: Current Key Global Players -- 6. Leading an Ethical Industry: Local and Global Professional Public Relations Associations -- Introduction -- Widening the Context: Professionalization, Professional Associations, and Codes of Ethics -- National and International Codes -- Toward Ethical Futures: Strategies and a Conclusion -- References , 12. NATO and Its Communication in the 21st Century -- NATO and Its Communication in 21st Century -- Conclusion -- Bibliography -- 13. A New Public Relations for Corporations in the World of Hyper-Globalization -- Emerging Hyper-Globalization -- Three Forces of Hyper-Globalization -- Public Relations Suited for Hyper-Globalization -- References -- 14. Powerful Families, Powerful Influences: Family-owned Enterprises and Public Relations in Asia -- India -- South Korea -- Japan -- Family-owned Enterprises and Confucian Values in China, Hong Kong, and Taiwan -- Economic Development -- Cultural Characteristics of Chinese Family-Owned Enterprises -- Conclusion and Implications for Public Relations Practice and Research -- References -- 15. The Global Public Relations Strategies of the "Hacktivist" Group Anonymous -- Attaching Itself to Causes that are Already High Profile -- Aid and Protection to the Traditional Media -- Humor -- Hyperbole -- Promoting Engagement -- Lack of Control of Brand Identity -- Public Relations Challenges to Other Organizations -- References -- 16. Terrorism and Global Public Relations -- Introduction -- Terrorism- a Short History of a Debated Concept -- Terrorism: Global Incidents and Trends -- Public Relations and Terrorism -- Conclusions -- Notes -- References -- 17. The Global Public Relations of Failed States -- Where Global Pr and Public Diplomacy Meet -- What Is aFailed State? -- The Public Relations of Two Failed/Failing States: Zimbabwe and North Korea -- Conclusion -- Notes -- References -- III: Current Issues Relevant to Global Public Relations -- 18. Internal Communication with aGlobal Perspective -- What Does Internal Communication Mean? -- Within Which Academic Area (and How) Is It Measured? -- The Outcomes of Good Versus Bad Internal Communication -- Where Does Internal Communication Belong in the Organization? , 23. Public Relations and the Concept of 'Nations within Nations': The Case of Bullfighting in Multicultural Spain -- Bullfighting in Spain and Catalonia -- Campaign for/against Bullfighting: ACultural and Political Tug-of-War -- Spanish Culture: "Nations within a Nation" -- Bullfighting as Issues Management -- Conclusion -- Notes -- References -- 24. Climate Change Imperatives for Global Public Relations: Who Pays and Who Cares? -- Liability: Who Pays? -- From Corporate Social Responsibility to Justice -- Who Cares: Protectors and Guardians -- Personhood: Living Entity Status -- Discussion and Conclusions -- References -- 25. Character Assassination and Reputation Management in the Context of Mediated Complexity -- Introduction -- Character Assassination as Field Competition Strategy -- Contemporary Issues of Reputation Management -- Implications for Public Relations and Future Research -- References -- 26. Crowdfunding: From Global Financial Crisis to Global Financial Communication -- Crowdfunding and Democracy -- Crowdfunding Initiatives and Financial Public Relations -- Crowdfunding, Financial Public Relations, and Reputational Capital -- Conclusion -- References -- 27. Public Relations, Political Communication and Agenda Setting: The Rise of the Micro-Propaganda Machine -- Setting the Scene: Brexit, Trump, Post Truth, Fake News & -- Trust -- Aggregate Flows, Individual Participation -- Agenda Directing and Participatory Techno-Politics -- The Agenda-Directing Model and Political Polarization -- Conclusion & -- Outlook -- Notes -- References -- 28. The Role of Public Relations in the Global Battle for Hearts and Minds: From (Liberal) "Democracy Promotion" to the Promotion of "Illiberal Democracy" -- The U.S. "Democracy Promotion" Mission , 7. The Development and Challenges of Global Public Relations Agencies -- Introduction -- Role of the Public Relations Agency -- International Expansion -- Global Aspirations of Major PR Agencies -- The World's Leading Global PR Agencies -- The Changing Nature of International Public Relations -- References -- 8. State Capture and the Demise of Bell Pottinger: Misusing Public Relations to Shape Future Kakistocracies? -- Introduction -- The Shaping of Future Kakistocracies -- Part One: State Capture in South Africa, Bell Pottinger and the Guptas -- Part Two: Lessons from the Bell Pottinger Battlefield -- Conclusion -- Notes -- References -- 9. Exploring the Complexity of Global Strategic Communication Practice inGovernment: The Case of the Canadian Federal Government -- Introduction -- The Canadian Government -- Canadian Internationalism -- Standards Affecting Purposeful Use in the Canadian Government'sCommunications Policy -- Structure and Roles of the Federal Government CommunicationFunction -- Global Affairs Communication -- Conclusion -- References -- 10. Global Public Sector and Political Communication -- Whom Do They Serve? -- How Is Communication in the Public Sector Different? -- Political or Non-Political? -- Trust in Politicians, Trust in Authorities -- Citizens are From Venus, Public Authorities, and Politicians areFrom Mars? -- Toward More Engaging Public Sector and Political Communication -- Conclusions -- References -- 11. The European Union and Its PublicRelations: Context, Actions, and Challenges of aSupranational Polity -- Introduction -- The Context: Origin, Structure, and Organizing -- The Actions: the Role of Communication in Fostering the European Integration Project -- EU Public Relations Today: Communications to Rather than with Publics -- Current Challenges -- Conclusions -- Notes -- References , Reversal in Global Commitment to (liberal) Democracy: Campaigns to Defend and Promote "illiberal Democracy" , What are the Key Channels of Internal Communication? -- Nexus Between International Communication and Employee Engagement, Organizational Reputation and Employer Brands -- Global Internal Communication -- References -- 19. Global Interdependence and Risks: Management and Communication -- An Overview of the Dynamics and Dimensions of Risk -- Four Paradigms: Streams of the Discipline -- Infrastructural Risk Management and Communication Paradigm -- Three Global Cases: Climate Change, Public Health, and Risk Exposure -- Conclusions -- References -- 20. Global Crisis Communication -- Introduction -- Crisis Communication in the U.S. -- Crisis Communication in Europe -- Crisis Communication in Asia -- Local and International Crisis Communication -- References -- 21. The Management and Practice of Public Affairs in aGlobal Context -- A Global Lens to Understand Public Affairs -- The Global Nature of PA Issues -- Actors on the Global PA Stage -- The Interests of Actors and Activists -- The Arenas in Which the Issues are Addressed -- The Information Used to Communicate about PA Matters -- The Assets Used to Influence Policy -- Technical Competencies of the Global PA Practitioner or Manager -- Conclusion -- References -- 22. Linking Public Relations and Public Diplomacy: Creating aNew Cadre of Public and Corporate Diplomats -- Introduction and Context -- The Journey- Adding to the Body of Knowledge by "Joining the Dots" -- Change, Culture, Connectivity, Collaboration -- The Cultural Glue -- Public Diplomacy in a Digital, Diffuse, Diverse, and Disruptive World -- Corporate Diplomacy: More Stakeholders, Greater Expectations -- A More Holistic, Strategic Approach is Needed -- Creating a New Cadre of Corporate Diplomats: it's Still Reputation, Relationships, and Responsibility -- Note -- References

Weitere Ausg.: Print version Sriramesh, Krishnamurthy. The Global Public Relations Handbook Oxford : Taylor & Francis Group,c2019 ISBN 9780367370138

Sprache: Englisch

Schlagwort(e): Electronic books

URL: FULL  ((OIS Credentials Required))

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Umfang: 1 online resource (367 pages)

Ausgabe: Third edition.

ISBN: 9781351700412 (e-book)

Weitere Ausg.: Print version: Global public relations handbook : theory, research, and practice. New York, New York ; London : Routledge, c2020 ISBN 9780367370138

Sprache: Englisch

Schlagwort(e): Electronic books.

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