UID:
almahu_9949385364802882
Umfang:
1 online resource (x, 136 pages) :
,
illustrations.
ISBN:
1000477630
,
9781000477634
,
1003154638
,
9781003154631
,
1000477711
,
9781000477719
Serie:
Sport business insights
Inhalt:
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.
Anmerkung:
"Routledge focus."
Weitere Ausg.:
Print version: ISBN 9781000477719
Weitere Ausg.:
Print version: ISBN 0367723948
Weitere Ausg.:
ISBN 9780367723941
Sprache:
Englisch
URL:
https://www.taylorfrancis.com/books/9781003154631
Bookmarklink
