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  • 1
    Book
    Book
    London u.a. :Routledge,
    UID:
    almafu_BV004686207
    Format: XII, 203 S.
    Edition: 1. publ.
    ISBN: 0-415-05269-6 , 0-415-05270-X
    Language: English
    Subjects: General works
    RVK:
    Keywords: Fernsehen ; Publikum ; Fernsehen ; Publikum ; Publikumsforschung ; Fernsehen ; Publikum ; Medienforschung
    Author information: Ang, Ien 1954-
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    London, New York : Routledge
    UID:
    b3kat_BV043074342
    Format: 1 Online-Ressource (xii, 203 Seiten)
    ISBN: 020313334X , 9780203133347 , 9780415052696 , 0415052696 , 9780415052702 , 041505270X , 0415052696 , 041505270X
    Note: Includes bibliographical references (pages 186-199) and index , Book Cover; Half-Title; Title; Copyright; Dedication; Contents; Preface and acknowledgements; Introduction; 1 Institutional knowledge: the need to control; 2 Audience-as-market and audience-as-public; 3 Television audience as taxonomic collective; 4 The limits of discursive control; 5 Commercial knowledge: measuring the audience; 6 In search of the audience commodity; 7 Streamlining 'television audience'; 8 The streamlined audience disrupted: impact of the new technologies; 9 The people meter 'solution'; 10 Revolt of the viewer? The elusive audience , Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject
    Language: English
    Keywords: USA ; Fernsehen ; Publikum ; Publikumsforschung ; Europa ; Fernsehen ; Publikum ; Fernsehen ; Publikum ; Medienforschung
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    Online Resource
    Online Resource
    Oxford : Taylor and Francis Group
    UID:
    kobvindex_INT68727
    Format: 1 online resource (185 pages)
    Edition: 1st ed.
    ISBN: 9780415052702 , 9780203133347
    Content: Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject
    Note: Book Cover -- Half-Title -- Title -- Copyright -- Dedication -- Contents -- Preface and acknowledgements -- Introduction -- Part I Conquering the audience: the institutional predicament -- 1 Institutional knowledge: the need to control -- 2 Audience-as-market and audience-as-public -- 3 Television audience as taxonomic collective -- 4 The limits of discursive control -- Part II Marketing the audience: American television -- 5 Commercial knowledge: measuring the audience -- 6 In search of the audience commodity -- 7 Streamlining 'television audience' -- 8 The streamlined audience disrupted: impact of the new technologies -- 9 The people meter 'solution' -- 10 Revolt of the viewer? The elusive audience -- Part III Serving the audience: European television -- 11 Normative knowledge: the breakdown of the public service ideal -- 12 Britain: the BBC and the loss of the disciplined audience -- 13 Netherlands: VARA and the loss of the natural audience -- 14 Repairing the loss: the desire for audience information -- Conclusions: Understanding television audiencehood -- Notes -- Bibliography -- Index
    Additional Edition: Print version Ang, Ien Desperately Seeking the Audience Oxford : Taylor & Francis Group,c1991 ISBN 9780415052702
    Language: English
    Keywords: Electronic books
    URL: FULL  ((OIS Credentials Required))
    Library Location Call Number Volume/Issue/Year Availability
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  • 4
    Book
    Book
    London [u.a.] :Routledge,
    UID:
    almahu_BV011106773
    Format: XII, 203 S.
    Edition: 1. publ. 1991, reprinted
    ISBN: 0-415-05270-X
    Note: Literaturverz. S. [186] - 199
    Language: English
    Subjects: General works , Sociology
    RVK:
    RVK:
    Keywords: Fernsehen ; Publikum ; Medienforschung ; Fernsehen ; Publikum ; Publikumsforschung ; Fernsehen ; Publikum
    Author information: Ang, Ien, 1954-
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
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