Umfang:
1 online resource (180 pages)
Ausgabe:
1st ed.
ISBN:
9780415251822
,
9780203495025
Serie:
International Library of Sociology Series
Inhalt:
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy
Anmerkung:
Book Cover -- Half-title -- Title -- Copyright -- Contents -- Acknowledgements -- 1: Just do what? -- 2: Marketing as a performative discipline and the emergence of the brand -- 3: The interface of the brand -- 4: Logos -- 5: The brand as a property form of relationality -- 6: Interactivity -- 7: The objectivity of the brand -- Notes -- Bibliography -- Index
Weitere Ausg.:
Print version Lury, Celia Brands Oxford : Taylor & Francis Group,c2004 ISBN 9780415251822
Sprache:
Englisch
Schlagwort(e):
Electronic books
URL:
FULL
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