Format:
XIV, 260 S.
,
Ill., graph. Darst.
ISBN:
9780415323130
,
0415323134
Series Statement:
Routledge studies in the growth economies of Asia 122
Content:
"This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan"--
Content:
"This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan"--
Note:
Includes bibliographical references and index
Additional Edition:
ISBN 9780203316597
Language:
English
Keywords:
Japan
;
Marketing
;
Geschichte
;
Bibliographie enthalten
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