Format:
1 online resource (xiv, 194 pages)
ISBN:
9780203126462
,
9781136456169
,
9781136456206
,
9781136456213
Series Statement:
Routledge research in sport business and management
Content:
pt. 1. Management of the brand and its internationalization -- pt. 2. Events and their experiential dimension.
Additional Edition:
ISBN 9780415507202
Additional Edition:
ISBN 9781138795822
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415507202
Language:
English
DOI:
10.4324/9780203126462
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