Format:
1 online resource (383 pages)
Edition:
1st ed.
ISBN:
9780203804667
Series Statement:
Media Practice Series
Content:
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues which affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession
Note:
Front Cover -- The Graphic Communication Handbook -- Copyright Page -- Contents -- List of figures -- List of tables -- List of contributors -- Introduction -- 1. A step towards the reinvention of graphic design: Gui Bonsiepe -- 2. Broad knowledge -- 3. Getting your first job and pitching -- 4. Knowing your client: fixing the brief -- 5. Research -- 6. The visual design of election campaign posters: Steven A. Seidman -- 7. Roughing: the thumbnail stage -- 8. Roughing: the development stage -- 9. Roughing: the presentation stage -- 10. Presenting to the client -- 11. Semantics and graphic languages: Malcolm Barnard -- 12. Doing the job -- 13. Deploying the job -- 14. Situating the job -- 15. Testing the job: a rationale for why testing the completed job is worth it -- 16. Getting paid (and more) -- 17. Getting the next job: self- and other publicity -- 18. The future -- Bibliography -- Index
Additional Edition:
Print version Downs, Simon The Graphic Communication Handbook Oxford : Taylor & Francis Group,c2011 ISBN 9780415557375
Language:
English
Keywords:
Electronic books
;
Electronic books
URL:
FULL
((OIS Credentials Required))
URL:
FULL
((OIS Credentials Required))
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