Umfang:
xi, 138 Seiten
,
Illustrationen
ISBN:
9781138389137
,
1138389137
Serie:
Innovation and sustainability in base of the pyramid markets
Inhalt:
"The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located - Latin America, Asia, Africa and affluent countries. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy-makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets"--
Anmerkung:
Includes bibliographical references and index
Weitere Ausg.:
ISBN 9780429424151
Weitere Ausg.:
Erscheint auch als Online-Ausgabe Base of the pyramid markets in asia New York : Routledge, 2020
Weitere Ausg.:
Erscheint auch als Online-Ausgabe Base of the pyramid markets in Asia New York : Routledge,, 2020 ISBN 9780429424151
Weitere Ausg.:
ISBN 0429424159
Weitere Ausg.:
ISBN 9780429754159
Weitere Ausg.:
ISBN 0429754159
Weitere Ausg.:
ISBN 9780429754142
Weitere Ausg.:
ISBN 0429754140
Weitere Ausg.:
ISBN 9780429754135
Weitere Ausg.:
ISBN 0429754132
Sprache:
Englisch
Schlagwort(e):
Asien
;
Geschäftsmodell
;
Markteintrittsstrategie
;
Aufsatzsammlung
Mehr zum Autor:
Arnold, Marlen 1976-
Mehr zum Autor:
Gold, Stefan 1977-
Bookmarklink
