UID:
almafu_9959328646702883
Format:
1 online resource (xxiii, 332 pages) :
,
illustrations
ISBN:
0470851007
,
9780470851005
,
0470011181
,
9780470011188
,
0470011173
,
9780470011171
,
1280274492
,
9781280274497
Content:
Next generation wireless is not about technology, it is all about marketing ... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book.
Note:
3G Marketing Contents About the Authors Foreword Acknowledgements 1 Introduction 2 Market Intelligence 3 Segmentation 4 Service Development and Management 5 Partnership Management 6 Terminals.
,
7 Distribution 8 Portals 9 Promotion 10 Branding 11 Service Adoption 12 Reachability 13 Selling Mobile Services 14 Tariffing 15 Billing 16 Other Revenue Streams 17 Combatting Churn 18 Marketing Plan.
Additional Edition:
Print version: Ahonen, Tomi T. 3G marketing. Chichester, West Sussex ; Hoboken, NJ : Wiley, ©2004 ISBN 0470851007
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/0470011181
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/0470011181
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/0470011181
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