UID:
almafu_9959327279802883
Format:
1 online resource (xix, 315 pages) :
,
illustrations
ISBN:
0470028467
,
9780470028469
,
0470028459
,
9780470028452
,
1280606002
,
9781280606007
,
9786610606009
,
6610606005
Content:
Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic 'how they did it' approach.
Note:
Fundamentals of the industries -- Understanding the customer -- Creating a winning service offering -- Designing services -- Managing the customer experience -- Mobile devices : leading the way -- Service environment -- Deployment of services -- Commercial launch experiences -- Feedback and quality.
Additional Edition:
Print version: Mobile media and applications, from concept to cash. Chichester, England : Wiley, ©2006 ISBN 0470017473
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
DOI:
10.1002/9780470028469
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9780470028469
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9780470028469
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9780470028469
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