Umfang:
XXII, 250 S.
,
Ill.
ISBN:
0470120525
,
9780470120521
Anmerkung:
Includes bibliographical references
,
Origins -- Arthur Guinness, brewer -- A family business -- Generations and dynasties -- Bottlers and the export trade -- Building sales while building rails -- A public company -- The Guinness world travellers -- To the ends of the earth, and Manchester, too -- War at home and abroad -- Trouble, triumph, and the toucan -- Brewed in Britain and America, too -- World War II -- The postwar years -- Great men and great ideas -- A family business at two hundred -- Nitrogenation, the really great idea -- A lager called Harp -- Into Africa, Malaysia, and beyond -- Diversification and expansion -- The watershed decade -- A widget in the pint -- A growing company and the perfect pint -- Guinness in the twenty-first century -- Inside the gate with the master brewer -- Epilogue : the world's greatest beer.
Weitere Ausg.:
Online-Ausg. Yenne, Bill, 1949 - Guinness Hoboken, N.J : John Wiley & Sons, 2007 ISBN 0470120525
Weitere Ausg.:
ISBN 9780470120521
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Irland
;
Guinness Familie
;
Brauerei
;
Geschichte 1759-2006
URL:
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