UID:
almahu_9948197283002882
Format:
1 online resource (xxiii, 360 pages) :
,
illustrations
Edition:
3rd ed.
ISBN:
9780470455319
,
0470455314
,
9780470455326
,
0470455322
,
9780470454862
,
0470454865
,
9780470375068
,
047037506X
,
9781118387061
,
1118387066
Series Statement:
AFP fund development series.
Content:
There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying CD-ROM contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexiti.
Note:
"The AFP fund development series"--Page v.
,
Includes index.
,
The Complete Guide to Fundraising Management, Third Edition; Foreword; Preface; Acknowledgments; About the Author; Contents; CHAPTER 1: Five Major Fundraising Principles; CHAPTER 2: Your Organization and the Nonprofit World; CHAPTER 3: Managing the Resource Development Function; CHAPTER 4: The Case for Support and Fundraising Materials; CHAPTER 5: Managing Information; CHAPTER 6: Prospect Identification, Research, and Segmentation; CHAPTER 7: Nurturing Relationships; CHAPTER 8: Major Gift Programs; CHAPTER 9: Mail and Email Fundraising; CHAPTER 10: Telephone Solicitations.
Additional Edition:
Print version: Weinstein, Stanley, 1943- Complete guide to fundraising management. Hoboken, N.J. : John Wiley & Sons, ©2009 ISBN 9780470375068
Additional Edition:
ISBN 047037506X
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118387061
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118387061
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118387061
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