UID:
almafu_9959328766902883
Format:
1 online resource (xiii, 194 pages) :
,
illustrations
ISBN:
9781118269695
,
1118269691
,
9780470609118
,
0470609117
,
9780470609132
,
0470609133
,
1282687514
,
9781282687516
,
0470560916
,
9780470560914
Content:
"There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Marketing for the Mental Health Professional provides powerful, proven sales and marketing techniques as well as strategies to achieve high quality, value-based services in the mental health practice. Filled with real-life stories and helpful tips, this book presents tools for generating better publicity, conducting a job search, understanding the value propositions, and engaging with clients for long-term success for both new and seasoned practitioners."--Provided by publisher.
Note:
Marketing for the Mental Health Professional: An Innovative Guide for Practitioners; Contents; Preface; Acknowledgments; Part One: New Beginnings; Chapter One: Introduction; Chapter Two: Marketing and the Mental Health Profession: A Powerful Combination; Chapter Three: How to Sell Mental Health Services Five Elements of Success; Part Two: The Psychology of Success; Chapter Four: Finding Your Power: The Social Dynamics of Power, Influence, and Persuasion; Chapter Five: Finding Your Place in the Field: Effective Strategies for Building Credibility and Earning Authority.
,
Chapter Six: Understanding Buying Motives in Behavioral Health CareChapter Seven: Sales and Marketing for Mental Health Organizations; Part Three: The Future of Success; Chapter Eight: Social Networking in the Mental Health Profession; Chapter Nine: Selling Yourself in Today's Job Market; Chapter Ten: Build a Better Web site: Web Site Essentials for Mental Health Professionals; Chapter Eleven: Service Trends within Our Changing Industr.
Additional Edition:
Print version: Diana, David P. Marketing for the mental health professional. Hoboken, N.J. : Wiley, ©2010 ISBN 9780470560914
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118269695
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118269695
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118269695
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