UID:
almafu_9959234680802883
Format:
1 online resource (xii, 353 pages) :
,
digital, PDF file(s).
ISBN:
1-107-18520-3
,
1-281-37034-7
,
9786611370343
,
0-511-39393-8
,
0-511-39458-6
,
0-511-39179-X
,
0-511-39062-9
,
0-511-48452-6
,
0-511-39310-5
Series Statement:
Cambridge studies in Romanticism ; 74
Content:
Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015).
,
A 'department of literature': advertising in the Romantic period -- 'Humbug and Co.': satirical engagements with advertising 1770-1840 -- 'We keep a poet': shoe blacking and the commercial aesthetic -- 'Publicity to a lottery is certainly necessary': Thomas Bish and the culture of gambling -- 'Barber or perfumer': incomparable oils and crinicultural satire -- 'The poetry of hair-cutting': J.R.D. Huggins, the emperor of barbers -- 'Thought on puffs, patrons and other matters': commodifying the book.
,
English
Additional Edition:
ISBN 0-521-29306-5
Additional Edition:
ISBN 0-521-88214-1
Language:
English
URL:
https://doi.org/10.1017/CBO9780511484520
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