Format:
Online-Ressource (1 online resource (474 p.))
,
digital, PDF file(s).
Edition:
Online-Ausg.
ISBN:
9780511522093
Content:
The INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. In contrast to strident and often heavily rhetorical debates, this volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how to either slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges
Content:
Globalization and its challenges / Hubert Gatignon and John R. Kimberly -- The changing international corporate governance landscape / Mauro F. Guillén and Mary A. O'Sullivan -- Corporate governance and leadership in a globalizing equity market / Michael Useem -- Leadership in a global organization : a cross-cultural perspective / Mansour Javidan, Günter K. Stahl, and Robert J. House -- The globalization of business education / Arnoud De Meyer, Patrick T. Harker, and Gabriel Hawawini -- Globalization through acquisitions and alliances : an evolutionary perspective / Harbir Singh and Maurizio Zollo -- Developing new products and services for the global market / Reinhard Angelmar -- Managing brands in global markets / George S. Day and David J. Reibstein -- Global marketing of new products / Hubert Gatignon and Christophe Van den Bulte -- Global equity capital markets for emerging growth firms : patterns, drivers, and implications for the globalizing entrepreneur / Raphael Amit and Christoph Zott -- Cross-border valuation : the international cost of equity capital / Gordon M. Bodnar, Bernard Dumas, and Richard Marston -- Managing risk in global supply chains / Paul R. Kleindorfer and Luk N. Van Wassenhove -- Global recombination : cross-border technology and innovation management / Philip Anderson and Lori Rosenkopf -- From corporate social responsibility to global citizenship / Eric W. Orts -- Colliding forces : domestic politics and the global economy / Ethan B. Kapstein and Stephen J. Kobrin -- Global implications of information and communication technologies (ICT) / Arnoud De Meyer -- Globalization and its many faces : the case of the health sector / Lawton R. Burns, Thomas D'Aunno, and John R. Kimberly -- Conclusion : The continuing process of globalizing / Hubert T. Gatignon and John R. Kimberly
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Additional Edition:
ISBN 9780521835718
Additional Edition:
Erscheint auch als Druck-Ausgabe The INSEAD-Wharton alliance on globalizing Cambridge : Cambridge University Press, 2004 ISBN 0521835712
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780521835718
Language:
English
Subjects:
Economics
Keywords:
Globalisierung
;
Multinationales Unternehmen
;
Bibliografie
;
Aufsatzsammlung
DOI:
10.1017/CBO9780511522093
URL:
Volltext
(lizenzpflichtig)
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