UID:
almahu_9947414601202882
Format:
1 online resource (xii, 170 pages) :
,
digital, PDF file(s).
ISBN:
9780511541209 (ebook)
Content:
This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015).
,
1. Sketching the IP landscape -- 2. Making the strategic choice -- 3. Building an IP strategy -- 4. Implementation -- 5. Surviving IP disputes -- 6. Giving diligence its due -- 7. Licensing and related transactions.
Additional Edition:
Print version: ISBN 9780521851060
Language:
English
URL:
https://doi.org/10.1017/CBO9780511541209
URL:
https://doi.org/10.1017/CBO9780511541209
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