Format:
1 Online-Ressource (xii, 362 p.)
ISBN:
9780520940604
,
0520940601
,
9781435682900
,
1435682904
Content:
Spanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms, this pioneering volume illuminates the entire course of American broadcasting by offering the first comprehensive history of a major network. Bringing together wide-ranging original articles by leading scholars and industry insiders, it offers a comprehensive view of the National Broadcasting Company (NBC) that brings into focus the development of this key American institution and the ways that it has intersected with, and influenced, the central even
Note:
Includes bibliographical references (p. 331-341) and index
,
NBC and the network idea : defining the "American system" /
,
"Always in friendly competition" : NBC and CBS in the first decade of national broadcasting /
,
Programming in the public interest : America's town meeting of the air /
,
Regulating class conflict on the air : NBC's relationship with business and organized labor /
,
Breaking chains : NBC and the FCC network inquiry, 1938-43 /
,
Why Sarnoff slept : NBC and the Holocaust /
,
Employment and blue pencils : NBC, race, and representation, 1926-55 /
,
NBC, J. Walter Thompson, and the struggle for control of television programming, 1946-58 /
,
Talent raids and package deals : NBC loses its leadership in the 1950s /
,
NBC news documentary : 'intelligent interpretation' in a Cold War context /
,
What closes on Saturday night : NBC and satire /
,
The little program that could : the relationship between NBC and Star Trek /
,
Sex as a weapon : programming sexuality in the 1970s /
,
Saturday morning children's programs on NBC, 1975-2006 : a case study of self-regulation /
,
Must-see TV : NBC's dominant decades /
,
Creating the twenty-first-century television network : NBC in the age of media conglomeration /
,
Life without friends : NBC's programming strategies in an age of media clutter, media conglomerates, and TiVo /
,
Network nation : writing broadcasting history as cultural history /
,
NBC time line.
Additional Edition:
ISBN 9780520250796
Additional Edition:
ISBN 9780520250819
Additional Edition:
ISBN 0520250818
Additional Edition:
Erscheint auch als Druck-Ausgabe NBC Berkeley : University of California Press, c2007 ISBN 9780520250796
Language:
English
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