Format:
Online-Ressource (1 online resource (240 p.))
,
digital, PDF file(s).
Edition:
Online-Ausg.
ISBN:
9780511572241
Content:
This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Additional Edition:
ISBN 9780521226691
Additional Edition:
ISBN 9780521296106
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-052-122-669-1
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780521226691
Language:
English
DOI:
10.1017/CBO9780511572241
URL:
Volltext
(lizenzpflichtig)
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