UID:
almafu_9960117352002883
Format:
1 online resource (xi, 244 pages) :
,
digital, PDF file(s).
ISBN:
0-511-55942-9
Content:
Rivalry is an attempt to understand facets of entrepreneurial societies by integrating the economic analysis with historical, political and psychological considerations, customarily shunned by economists. The author argues that decisions to make new business ventures, and readiness to take risks are both related to concepts of ranking hierarchies on local, national or international levels. He then constructs a theory of business enterprise and of rivalry supported by evidence on entrepreneurship, innovation, advertising, all examined with their historical, political or organisational concerns. This notion of rivalry among businessmen is used to derive guidelines for anti-trust legislation. Instead of pricing, profitability, concentration ratios and other criteria used today to infer non-competitive behaviour, he suggests using a measure of a firm's relative rate of innovation to infer it. By extending the notion of rivalry to the political sphere, national and international, guidelines are derived to evaluate the performance of state-owned enterprises and to examine policies related to free trade.
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015).
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Theory of the entrepreneurial firm --
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What is a "market"? --
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Decision making and the goal of enterprises --
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What do firms do? --
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Hierarchy, leapfrogging, and productivity --
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Where is the demand curve? --
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Who are the entrepreneurs? (or, don't confuse brains with a bull market) /
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Adversity and entrepreneurship --
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Luck, wealth, and diminished entrepreneurship --
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Entrepreneurship -- some broader perspectives --
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Competition -- the leapfrogging game --
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"Competition" defined --
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Prices and sizes of enterprises --
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Monopolies and oligopolies --
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Innovations or prices? A criterion for competitive behavior --
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Advertising, memory, and custom /
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Theory of memory and consumer behavior --
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Advertising fa ts, or why are you paying $2.99 for a widget? --
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Melodies and memories --
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Advertising and other sources of information --
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Catchy phrases or fraudulent advertising? Policy implications --
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Noncustomary behavior, innovations, and advertising --
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Inventions and innovations in business and science --
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Economics and creativity: words and facts --
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Inventions and innovations: further implications for the theory of the firm --
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The resistance to innovations in business and science --
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Inventions and crises --
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Origins of state-owned enterprises --
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State-owned enterprises -- in what context? --
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Economies of scales and externalities -- where are the facts? --
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The emergence of state-owned enterprises -- regularities --
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Decision making and the role of the state.
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English
Additional Edition:
ISBN 0-521-38584-9
Additional Edition:
ISBN 0-521-33187-0
Language:
English
URL:
https://doi.org/10.1017/CBO9780511559426
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