Umfang:
1 Online-Ressource (xv, 234 Seiten) :
,
Illustrationen.
ISBN:
978-1-5261-1857-8
,
978-1-5261-1858-5
Serie:
Studies in imperialism
Inhalt:
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco
Anmerkung:
Auf der Landingpage (Manchester Hive): "Online Publication Date: 01 Mar 2017"
,
Acknowledgements -- List of Illustrations -- 1. Advertising and colonial discourse -- 2. Soap advertising, the trader as civiliser and the scramble for Africa -- 3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer -- 4. Tea advertising and its ideological support for vertical control over production -- 5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype -- 6. Corporate advertising, decolonisation and the transition to neo-colonialism -- 7. Conclusion -- Bibliography -- Index
Weitere Ausg.:
Elektronische Reproduktion von Ramamurthy, Anandi Imperial persuaders Manchester : Manchester University Press, 2003 ISBN 978-0-7190-6379-4
Weitere Ausg.:
ISBN 978-0-7190-6378-7
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
,
Anglistik
Schlagwort(e):
Kolonie
;
Afrikabild
;
Stereotyp
;
Kolonie
;
Asienbild
;
Stereotyp
DOI:
10.7765/9781526118578
URL:
Volltext
(URL des Erstveröffentlichers)
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