Format:
1 Online-Ressource (247 pages)
ISBN:
9780742567900
Series Statement:
Asia/Pacific/Perspectives
Content:
After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy, yet the Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely. Examining Chinese propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power
Content:
Marketing Dictatorship -- Contents -- Figures -- Abbreviations -- Preface -- 1: Introduction -- 2: Guiding Hand: The Role of the Propaganda System -- The Structure of the Propaganda System -- Types of Propaganda -- The Central Propaganda Department -- The Powers of the Central Propaganda Department -- Channels for "Guidance -- The Structure of the Central Propaganda Department -- Staffing Issues -- The Leadership of the Propaganda System -- Office for Foreign Propaganda/State Council Information Office -- Provincial and Local Level Propaganda Departments -- Some Other Organizations within the Propaganda System -- Conclusion -- 3: From Thought Reform to Economic Reform: Comparing Propaganda and Thought Work in Different Eras -- Constructing Socialist China: Propaganda and Thought Work, 1949-1965 -- A Revolution from Within: Propaganda and Thought Work in the Cultural Revolution, 1966-1976 -- The Path to 1989: Propaganda and Thought Work in the Post-Mao Era -- 1989: Turning Point of a New Era -- Rebuilding Legitimacy in a One-Party State: Propaganda and Thought Work in the Post-' 89 Era -- 1989-1992: Seizing with Both Hands -- 1992-1994: Modernizing and Rationalizing the Propaganda System -- 1995-1998: Taiwan Crisis, China Threat -- 1999-2002: The Enemy Within, and the Enemy Without -- 2002-2004: Power Struggle-Jiang the "Hardliner" versus Hu the "Reformer" -- 2004-2007: Hu the "Conservative -- Conclusion -- 4: China's Unseen Engineers: Reform and Modernization in the Propaganda System -- The Origins of Modern Propaganda/PR Work -- Out with the Old, in with the New: Rejecting the Goals, but Not All the Methods, of Mao-Era Propaganda Methodology -- New Ways of Looking at Propaganda Work in China -- Adapting Western Social Science Theories to Chinese Needs -- Modernizing Traditional Propaganda Methods -- Political PR
Content:
Both Mouthpiece and Watchdog: The Chinese Media's Revised Role -- Public Advertising -- 24-hour Spin Doctors -- Conclusion -- 5: Regimenting the Public Mind: The Methods of Control in the Propaganda System -- Propaganda Departments' Role in Censorship -- Restricting the Information Flow: Propaganda Guidelines as a Form of Control -- State Organizations with a Censorship Role -- Regulations as a Means of Control -- Rule by Law -- The Market as a Means and a Justification for Control -- Appointing Gatekeepers as a Means of Control -- The Carrot Approach: Rewards as a Means of Control -- Spiritual Civilization: Setting Social Norms as a Means of Control -- Controlling Social Science -- Conclusion -- 6: Sex Crime, Wheels of Law, and Song Zuying: Managing Information Communication Technology in China -- Pinning Jell-O to the Wall: How China Manages the Internet -- The Use of Laws and Regulations to Control the Internet -- Using Architecture to Control the Internet -- Little Brother and Little Sister Are Watching You: Norms as a Means to Control the Internet -- Sex Crime, Wheels of Law, and Song Zuying: How China Uses the Market to Control the Internet -- The Internet as a New Locus for China's Propaganda and Thought Work -- Cyber War: Aggressive Use of the Internet by Government Agents -- The Internet as a Control Mechanism in China -- The Revolution Will Not Be Televised: China's Move to Infotainment -- Telecommunications as a Propaganda Tool -- Radio's Role in Propaganda -- Conclusion -- 7: Combating Hostile Forces: China's Foreign Propaganda Work since 1989 -- Foreign Propaganda in the 1980s -- Enemies All Over the World -- The Post-1989 Foreign Propaganda Administrative System -- Foreign Propaganda Themes Post-1989 -- China's Foreign Propagandists -- China's Foreign Propaganda Media -- Political PR, Public Diplomacy, and Spin Doctors -- Conclusion
Content:
8: Models and Anti-Models: Searching for a New, New China -- Anti-Model: Gorbachev's Glasnost Policy and Its Outcome -- Both Models and Anti-Models: Propaganda and Thought Work in the Communist/Post-Communist World since 1989 -- The West as a Model for China -- Goodbye to All That? -- China's New Model: A New, New China -- Toward a New Paradigm of CCP Rule -- Rating the Effectiveness of China's Modernized Propaganda System -- Conclusion -- 9: The Rebirth of the Propaganda State -- Glossary -- Selected Bibliography -- Index -- About the Author
Additional Edition:
ISBN 9780742540576
Additional Edition:
Print version Brady, Anne-Marie Marketing Dictatorship : Propaganda and Thought Work in Contemporary China Lanham, MD : Rowman & Littlefield Publishers,c2007 ISBN 9780742540576
Language:
English
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