Umfang:
1 Online-Ressource (xii, 288 pages)
,
illustrations
ISBN:
0748644172
,
9780748644179
,
9780748696437
,
0748696431
Serie:
Media topics
Inhalt:
Using case studies and exercises, this innovative study poses challenging questions Living in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes. Based on enduring rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control. Media, Persuasion, and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging questions: How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? How do we defend ourselves against manipulation and undue influence, and when does persuasion turn into propaganda? Key Features Uses global examples and case studies to define the spectrum of persuasion, from promotion to propaganda Examines the performance of propaganda, from orality to new media Includes exercises in each chapter to reinforce the key themes and promote discussion
Anmerkung:
Includes bibliographical references (pages 244-272), filmography (pages 273-278) , and index
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Media, Persuasion and Propaganda; Copyright; Contents; Figures; Acknowledgements; Preface Tricksters at Play; Introduction The Spectrum of Persuasion; 1 Rhetoric and Persuasion; 2 Compelling Images; 3 Public Opinion and Manufacturing Consent; 4 Advertising and Consumer Culture; 5 Psychology of Influence; 6 Propaganda and War; 7 Toward a Rhetoric of Film; 8 Propaganda and Global Economics ; 9 Making News ; 10 Performing Propaganda; Bibliography; Multimedia; Index.
Weitere Ausg.:
ISBN 9780748644162
Weitere Ausg.:
ISBN 0748644164
Weitere Ausg.:
ISBN 9780748644155
Weitere Ausg.:
ISBN 0748644156
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Soules, Marshall Media, persuasion and propaganda Edinburgh : Edinburgh University Press, [2015] ISBN 9780748644162
Sprache:
Englisch
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