UID:
almahu_9947413650502882
Format:
1 online resource (195 pages) :
,
digital, PDF file(s).
ISBN:
9780748697465 (ebook)
Content:
How shrewd marketing engineered the East Asian cult film boom in the UK. Japanese horror. South Korean revenge thrillers. The new Hong Kong crime film. Western audiences have experienced a boom in cult cinema from East Asia over the last decade, discovering films that have provoked passion and outrage in equal measure. This book charts the history of the recent cult Asian film invasion, covering a five-year period and focusing on the activities of the distribution company Metro-Tartan and their incredibly influential 'Asia Extreme' brand. Through a series of case studies of individual film releases and other exhibition events, Extreme Asia examines strategies of film promotion and consumption in the context of theories of horror cinema, movie marketing, reception studies, and Orientalism. It covers the rise and fall of the Asia Extreme label, and the enduring legacy of an unforgettable wave of cult cinema from Japan, Hong Kong, and South Korea.
Note:
Title from publisher's bibliographic system (viewed on 29 Sep 2017).
,
Chilling beginnings : Japanese horror and the British critical reception of Nakata Ideo's Ring -- Cinema of cruelty : the birth of Asia Extreme and Miike Takashi's Audition -- Courting controversy : hype, scandal and Fukasaku Kinji's Battle Royale -- Brand wagon : the courtship of multiplex audiences and the 2003 Asia Extreme roadshow -- Savagery and serenity : extreme cinema and the films of Kim Ki-duk -- From the margins to the mainstream : Asia Extreme in 2004 -- Conclusion : the legacy of Asia Extreme.
Additional Edition:
Print version: ISBN 9780748697458
Language:
English
URL:
https://www.cambridge.org/core/product/identifier/9780748697465/type/BOOK
URL:
Co-access DOI click Walter de Gruyter
URL:
https://www.degruyter.com/isbn/9780748697465
URL:
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