UID:
almafu_9958130787802883
Umfang:
1 online resource (421 p.)
ISBN:
9786611013363
,
9781138132047
,
1138132047
,
9781281013361
,
1281013366
,
9781136362668
,
1136362665
,
9780080498294
,
0080498299
Inhalt:
〈STRONG〉Strategic Management for Travel and Tourism〈/STRONG〉 is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.〈BR id=""CRLF""〉〈BR id=""CRLF""〉Among the new features and topics included in this edition are:〈BR id=""CRLF""〉〈BR id=""CRLF""〉* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines 〈BR id=""CRLF""〉* user-friendly applications of strategic management theory, such as objectives, product
Anmerkung:
Description based upon print version of record.
,
Cover; Strategic Management for Travel and Tourism; Copyright; Contents; Preface; Part One An introduction to the strategic process; Introduction; CHAPTER 1 Strategy and strategic objectives for travel and tourism organizations; CHAPTER 2 Introduction to strategy for travel and tourism; Part Two Internal analysis; Introduction; CHAPTER 3 The travel and tourism organization - competences, resources and competitive advantage; CHAPTER 4 The travel and tourism organization - the human context; CHAPTER 5 The travel and tourism organization - financial analysis and performance indicators
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CHAPTER 6 The travel and tourism organization - products and marketsPart Three External analysis; Introduction; CHAPTER 7 The external environment for travel and tourism organizations - the macro context; CHAPTER 8 The external environment for travel and tourism organizations - the micro context; CHAPTER 9 SWOT analysis; Part Four Strategic choices; Introduction; CHAPTER 10 Competitive strategy and strategic direction for travel and tourism organizations; CHAPTER 11 Strategic methods of development for travel and tourism; CHAPTER 12 Strategic evaluation and selection
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Part Five Strategic implementationIntroduction; CHAPTER 13 Strategic implementation for travel and tourism organizations; CHAPTER 14 International and global strategies for travel and tourism organizations; CHAPTER 15 Strategic management - present and future trends; Part Six Case analysis in strategic management; Introduction; Case 1 Strategic alliances in the airline industry; Case 2 Holidaybreak plc: adapting for success; Case 3 Leicester Promotions: destination management for maximizing tourist potential; Case 4 MyTravel plc (formerly Airtours): competing in the travel industry big league
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Case 5 Competitive strategy at RyanairCase 6 The UK outbound tour operations industry; Glossary; Index
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English
Weitere Ausg.:
ISBN 9780750648547
Weitere Ausg.:
ISBN 0750648546
Weitere Ausg.:
ISBN 9780585459509
Weitere Ausg.:
ISBN 0585459509
Sprache:
Englisch
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