UID:
almafu_9958127813002883
Umfang:
1 online resource (382 p.)
Ausgabe:
2nd ed.
ISBN:
1-138-47004-X
,
1-281-02649-2
,
9786611026493
,
1-136-41341-3
,
0-08-050334-9
Inhalt:
'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.
Anmerkung:
Previous ed.: 1997.
,
Contents -- Preface to the first edition -- Preface to the second edition -- Outline: The framework in a nutshell -- Chapter 1. Purpose, scope and basics -- Part One: Fundamentals: The Framework and its Main Building Blocks -- Chapter 2. Objectives: what is business strategy for? -- Chapter 3. Competitive and corporate strategy -- Appendix 3.1: Identifying a single offering -- Appendix 3.2: Financial strategies outside the framework -- Part Two: Understanding Competitive Positioning and Strategy -- Chapter 4. Differentiation creates private, not public markets. -- Appendix 4.1: Segments and segmentation -- Chapter 5. Differentiation and its dimensions: classification of competitive strategies -- Chapter 6. Competitive positioning: differentiation and price -- Appendix 6.1: Measuring the overall price sensitivity of an offering -- Chapter 7. Competitive positioning in imperfect markets with dominant sellers -- Part Three: Competitive Strategies for Profit -- Chapter 8. Competitive strategy: what makes it profitable? -- Appendix 8.1: Profitability analysis and the five-forces framework -- Appendix 8.2: Cost leadership and price leadership -- Chapter 9. Competitive strategy: dynamics of positioning. -- Part Four: Resources and Business Strategy -- Chapter 10. The theory of winning resources (the resource-based view) -- Chapter 11. Winning resources for the manager -- Chapter 12. The 'scissors' process for choosing a competitive strategy -- Part Five: Corporate Strategy for Clusters of Offerings -- Chapter 13. Corporate strategy's task is to build financial value -- Appendix 13.1: Do financial markets breed short-termism? -- Chapter 14. False and valid tests of corporate strategy -- Chapter 15. The corporate raider or catalyst -- Chapter 16. Valuable clusters of offerings: relatedness -- Appendix 16.1. The three styles of Goold and Campbell. -- Appendix 16.2. The principle of relatedness -- Chapter 17. How do managers develop successful corporate strategies? -- Part Six: Other Implications of the Framework -- Chapter 18. Where in the world to sell and operate -- Chapter 19. Operating and organizational implications of this framework -- Endpiece: Business strategy for a new century -- Glossary -- References -- Index.
,
English
Weitere Ausg.:
ISBN 0-7506-5363-9
Weitere Ausg.:
ISBN 0-585-45809-X
Sprache:
Englisch
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