Umfang:
1 online resource (409 pages)
Ausgabe:
1st ed.
ISBN:
9780080473116
Inhalt:
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Inhalt:
Front Cover -- International Cases in Tourism Management -- Copyright Page -- Contents -- Preface -- Acknowledgements -- Part 1: Introduction -- Chapter 1. The Role of Case Studies in Learning -- Chapter 2. Key Issues in International Tourism Management -- Chapter 3. Introduction to the Case Studies -- Part 2: The Case Studies -- Section 1: Tourism Organizations -- Case study 1: British Airways -- Case study 2: The 'Lonely Planet' Phenomenon -- Case study 3: MyTravel Group plc -- Case study 4: Pacific Asia Travel Association -- Case study 5: Tourism Concern -- Case study 6: Touristik Union International and Its Environmental Policies -- Section 2: Tourism Destinations -- Case study 7: Tourism in Asia-Pacific -- Case study 8: Dubai -- Case study 9: The Role of Visitor Attractions in Dublin, Ireland -- Case study 10: Adventure Tourism in Iceland -- Case study 11: Las Vegas, USA: Portrait of a Market Leader -- Case study 12: Tourism in Russia -- Section 3: Sectors of the Tourism Industry -- Case study 13: Boutique Hotels -- Case study 14: Budget Airlines in the UK -- Case study 15: The UK Cruise Market -- Case study 16: Online Retail Travel - Expedia -- Case study 17: The Brochures of Tour Operators -- Case study 18: Wildlife Tourism in Southern Africa -- Case study 19: Hong Kong Disneyland -- Case study 20: The Guggenheim Museum, Bilbao, Spain -- Section 4: Issues in Tourism -- Case study 21: Airline Frequent Flyer Programmes -- Case study 22: All-Inclusive Resorts -- Case study 23: Clubbing and Party Tourism in the Mediterranean -- Case study 24: Corporate Social Responsibility in Tourism -- Case study 25: Ecotourism - Belize -- Case study 26: Tourism Education and Training -- Case study 27: Employment in Tourism -- Case study 28: International Hotels Environmental Initiative -- Case study 29: Researching Tourist Satisfaction.
Anmerkung:
Description based on publisher supplied metadata and other sources
Weitere Ausg.:
ISBN 9780750655149
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9780750655149
Weitere Ausg.:
Print version International Cases in Tourism Management
Sprache:
Englisch
Schlagwort(e):
Tourismus
;
Management
URL:
https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=288852
URL:
http://www.myilibrary.com?id=96638&ref=toc
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