Umfang:
1 Online-Ressource (XIX, 387 S.)
ISBN:
9780750683029
Serie:
Sport management in practice series
Inhalt:
Explaining the business, where it was, where it is now -- Getting started, building contacts and volunteerism -- Reading, writing, and speaking, and not just in English -- How and what to pitch -- Working in the colleges -- Working with a professional team -- Working with an individual sport and athlete -- The league publicity office -- Women's sports and athletics -- The press conference -- Crisis management -- Promoting sports in a global environment -- The agency side -- What's next? : the new age of sports PR
Anmerkung:
Includes bibliographical references and index
Sprache:
Englisch
Schlagwort(e):
Sport
;
Öffentlichkeitsarbeit
;
Electronic books
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