Umfang:
vii, 334 Seiten
,
Illustrationen
ISBN:
9780786494903
Inhalt:
"This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century"--
Inhalt:
Paperbacks in society -- The world of Harlequin : 1949/1979 -- The four phases of love : American romance publishing in the seventies -- Silhouette Books: challenging Harlequin's supremacy -- The new dawn : romance publishing comes of age -- Risky business : rushing to cash in on the romance craze -- The editorial ear : selective listening -- Alive and kicking : Harlequin regains market supremacy -- Line diversification : the byword of the new millennium -- Romance publishing at the outset of the new millennium : market share, competition, and content innovation
Weitere Ausg.:
ISBN 9781476621241
Weitere Ausg.:
Erscheint auch als Online-Ausgabe Markert, John Publishing romance
Sprache:
Englisch
Fachgebiete:
Amerikanistik
Schlagwort(e):
Roman
;
Liebesroman
;
Buchmarkt
;
Geschichte 1940-
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